Premier brand in imported shelf stable foods partners with leading sales and marketing agency
As of December 2020, Roland Foods, LLC (“Roland Foods”) has appointed Acosta, Inc. (“Acosta”), as the broker of record for all Roland Foods’ domestic retail products.
Roland Foods, a globally recognized shelf stable specialty food importer, will be exclusively represented by Acosta, leading sales and marketing agency in the consumer-packaged goods (CPG) industry. With Acosta’s extensive U.S. coverage and deep retail experience, supported by data-driven intelligence, this partnership will enhance Roland Foods’ ability to deliver continuous value and growth to its trading partners while bolstering its commitment to superior service and support.
“We are excited that our relationship with Acosta will enable us to bolster our partnerships with leading grocery distributors and retailers,” said Tyler White, Vice President, Sales of Roland Foods. “We’re confident that our extensive, high-quality product offerings coupled with Acosta’s deep expertise and capabilities in the U.S. grocery space will make for a very successful partnership.”
For over 80 years, Roland Foods has been regarded by customers as a beacon of ingredient excellence, with quality offerings in over 180 categories from across the globe. Its core business is in foodservice, where it’s the leading national brand in many of its key categories.
Keith Dougherty, CEO of Roland Foods, said the Acosta partnership is a key part of Roland’s strategic push to expand in the retail segment. “We have established ourselves as the authority on specialty food imports in the foodservice industry, where the Roland brand is synonymous with quality and authenticity,” remarked Dougherty. “We are making investments to build that same presence and brand strength in retail. Partnering with a best-in-class broker team in Acosta is a key pillar of that strategy.”
About Roland Foods
Founded in 1934, Roland Foods is a global specialty food importer based in New York City. With an unmatched variety of quality foods from around the world, the company views food as a way of connecting people across cultures and celebrating diversity through taste and flavor. Having cultivated multigenerational vendor relationships and decades of industry knowledge, Roland Foods sources products from the places and producers who make them best. The Roland brand is most prominent in the foodservice industry, where it has been trusted for the highest quality ingredients by chefs for decades. To learn more, please visit www.rolandfoods.com.
Acosta is the sales and marketing powerhouse behind most of the trusted brands seen in stores every day. The company provides a range of outsourced sales, marketing and retail merchandising services throughout the U.S., Canada and Europe. For 90 years, Acosta has led the industry in helping consumer packaged goods companies move products off shelves and into shoppers’ baskets. For more information, please visit www.acosta.com.