An Ambitious Menu Refresh
How to elevate a long-standing hot dog program
for a Multi-Unit Convenience Store Chain
Company Size
Situation
Challenges
- An aggressive launch timeline
- Limited culinary personnel for menu development
- Inability to meet scaling challenges with speed and flexibility
Solution
The Story
Our Purchasing Team leveraged Roland Foods’ vendor base to rapidly source 100 unique items across multiple categories. Our customer received culinary support from Roland Foods’ chefs, who developed a customized hot dog menu and recipes, incorporating the client’s classic offerings with the newly sourced ingredients.
Our Global Sourcing and Sales Strategists hosted tastings and ideation sessions with the client’s key decision makers to pick preferred items. And our Food Safety and Quality and Safety Department collaborated with our suppliers and the client to gather and draft necessary regulatory and compliance documents, ensuring a fast go-to-market path.
The award-winning Roland Foods Creative Team then created customer-facing and kitchen-friendly labels, incorporating the chain’s branding requirements and project-specific requests.
Roland Foods' Import and Warehouse departments coordinated and planned the products’ import and distribution to fulfill the needs of the pilot launch and next phases.
Success
This client challenge showcases the best of Roland Foods: our ability to leverage relationships internally and externally to serve client needs, assemble an expert cross-disciplinary team within Roland Foods, and tailor a streamlined solution to bring the client’s vision to fruition.
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100 Condiments
from 13 suppliers were flown in by Roland Foods
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6 Recipe Concepts
developed by Roland Foods and rolled out by the client to their customers
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11 Condiments
were commercialized in less than 3 months customized for the client’s needs
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400 Stores in 4 Months
menu was scaled from 4 to 400 stores in 4 months after pilot program met great success