An Ambitious Menu Refresh
How to elevate a long-standing hot dog program
for a Multi-Unit Convenience Store Chain
- An aggressive launch timeline
- Limited culinary personnel for menu development
- Inability to meet scaling challenges with speed and flexibility
Our Purchasing Team leveraged Roland Foods’ vendor base to rapidly source 100 unique items across multiple categories. Our customer received culinary support from Roland Foods’ chefs, who developed a customized hot dog menu and recipes, incorporating the client’s classic offerings with the newly sourced ingredients.
Our Global Sourcing and Sales Strategists hosted tastings and ideation sessions with the client’s key decision makers to pick preferred items. And our Food Safety and Quality and Safety Department collaborated with our suppliers and the client to gather and draft necessary regulatory and compliance documents, ensuring a fast go-to-market path.
The award-winning Roland Foods Creative Team then created customer-facing and kitchen-friendly labels, incorporating the chain’s branding requirements and project-specific requests.
Roland Foods' Import and Warehouse departments coordinated and planned the products’ import and distribution to fulfill the needs of the pilot launch and next phases.